English for PR (engleza pentru PR)

Our e-learning platform , with some demo lessons can be viewed at http://ditech.ro:2000/ilearn.

Silverlight must be installed, the installation is fast and free- the platform is launched automatically. The username: student, the password: student.

Lesson 1- Internal PR

Here are a few roles of internal PR:

It can enhance the flow of focused information.
It can create a climate of openness.
It can increase and encourage commitment of employees.
I can ease understanding of the company’s problems.
It can develop opportunities for upward communication.
It can help involvement of employees, families, local communities.
It can maintain cost-effectivenes.s

Watch this commercial, then write down what are the impressions that an employee of that company can feel after watching it. Use these verbs or words deriving from them (e.g. persuasive) : consider, urge, persuade, remind, mention, create, feel, think.

Lesson 2- PR Objectives

Listen to this lady’s very short presentation of how to use PR to market a book, write the PR terms down. Then use the terms she uses to create a short presentation of the OBJECTIVES for the launch of a new local paper in your town.

Make sure the objectives are SMART (specific, measurable, attainable, realistic and time- bounded.)

Lesson 3

Watch this commercial , and say which of the following moods and emotions are evoked by this brand and commercial:

fear, happiness, exhaustion, joy, anxiety, sadness, disappointment, frustration, uneasiness, loneliness, strength, enthusiasm